ALICE PAPPILA


































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(*1997, SE) is a graphic designer, specializing in visual identities, branding, art direction, digital design, layout and concepts. She attained her bachelor degree in Visual Communication at the Danish Royal Academy in 2024. Her approach to design is analytical and strategic, always based on research, with context and detail in focus.



(KLUB VENUS, 2024) Visual Identity Design, Packaging Design, Strategic Design, Art Direction Branding and packaging design for the Danish pleasure studio Klub Venus. Crafting a new design system for their product packaging that is coherent with their visual identity and reflects their brand.


(YOUTH CLUB, 2022)

Videography, Art Direction  Video project seeking to explore the visual universe of hyper femininity; and its potential of reclaiming the aesthetics and stereotypes that the media landscape traditionally has used against women. 

(HEKSENS KALENDER, 2024)

Book Design, Art Direction, PhotographyThis book is a reinterpretation and re-design of ’Heksens Kalender’ (Calendar of the witch) from the book Heksens Håndbog by Dannie Druehyld, that was first published in 1987. It explores how the visual universe of witches can be can be reimagined in a contemporary context. Designed in collaboration with Frida Greve.

(KLUB VENUS x SILFEN, 2024) 

Visual Identity Design, Label Design, Conceptual Design, Art DirectionVisual identity design, care label design and hang tag design for the limited edition collaboration between the two Danish brands Klub Venus and SILFEN. Crafting a visual identity coherent with both brands. 

(DIGITALT SELVFORSVAR, 2023)



Strategic Design, Conecptual Design, Visual Identity Design, Brand Experience
digitalt selvforsvar (digital self-defense) is a community concept for the tele company Telenor. The project incorporates strategic design to change young Danes' perception of the company among those aged 25–30. Designed in collaboration with Milla Blazek and Viola Krebbers.


(BED–TIME, 2023)

Webpage Design, Universal Design, Visual Identity Design, Tone of Voice, Conceptual Design
This project seeks to explore how sex education can become more engaging for teenagers, with an extra focus on how to challange the exclusion of disabled people from sex education by normalizing their sexual needs. bed–time is an inclusive sex-ed platform that presents all sexual perspectives together. Its universal design strives to ensure accessibility for everyone. In collaboration with SUMH.


(BLOMSTERDALEN, 2022)

Book Design, Editorial Design
Blomsterdalen (The Valley of Flowers) by Niviaq Korneliussen, published in 2021, puts the complicated relationship between Denmark (coloniser) and Greenland (colonised) into light – unfolding themes of mental illness, exclusion and racism. The design seeks to reflect these themes and Korneliussen’s brutal, yet fragile style of writing. 


(THE AMERICAN DREAM, 2022) 

Motion Graphics, Information Design, Digital Design
In the spring of 2022, mass shootings in America dominated global news. Amid debates on ending the violence, the NRA’s solution—endless arming of personnel—stood out as both absurd and almost darkly amusing. This irony inspired this project, The American Dream. The two videos serve as an interpretation of NRAs ideal america with motion graphics through the lens of satire.


(FLORA FERMENT, 2022) 

Visual Identity Design, Label Design, Illustration, Branding, Art Direction
Development of the visual identity (logo, labels, and illustrations) for the Danish beverage startup Flora Ferment, with a focus on strengthening its position as a sustainable, high-quality non-alcoholic alternative to wine. 

(THE NEW TONE OF BISPEBJERG, 2023) 

Strategic Design, Visual Identity Design, Branding, Tone of Voice, Photography
Bispebjerg Bakke, formerly considered a disadvantaged neighbourhood, has introduced a new approach to signage with a focus on ‘tone of voice’. Instead of prohibitions and restrictions, the signs highlight what people may and can do, creating a more positive and welcoming atmosphere. Through carefully chosen words, the project explores how language can shape the  and sense of community in an area. Designed in collaboration with Milla Blazek and Viola Krebbers.