bed–time / An Universal and Intersectional Sex Education
Platform That Actually Appeals to Teenagers / 2023
Contrary to sex toy websites, many of the existing sex education platforms directed at teenagers tend to make the topic of sex seem medicinal and dull. So, I decided to design bed–time: a platform with a focus on developing a visual profile and tone of voice that feels youthful and fun – in other words, a communication style that actually appeals to teenagers. I also wanted bed–time to normalize disabled people’s sexual needs, which is why universal design became a crucial part of the solution. Instead of dividing the content into a “us and them”, I decided to always cover the sexual perspectives of disabled people alongside with those of others.
to its charachteristic playfulness. Apart from being a stylistic choice, the
dash between ‘bed’ and ‘time’ serves to symbolize the activities that
potentially present themselves at bedtime.
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