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Finding the right shade of pink was crucial and time consuming, it ocurred to me that the light looked very different on camera. https://freight.cargo.site/t/original/i/U1398280546869387529646124513362/nagel-still-web.jpg Close-up of a toe seperator and bling. The objects were not only carefully selected to serve as a teaser for the show’s contents, but also my own agenda – to reclaim aesthetics and stereotypes that traditionally have been used against women. https://freight.cargo.site/t/original/i/A1398290122205301310800177346642/862a486a-1c37-49ae-aae2-61820b521ee8.mp4 Before filming I explored a series of compositions, which was crucial to solving one of the biggest challenges – how to make inanimate objects intriguing. https://freight.cargo.site/t/original/i/Z1398325732759291891551513557074/Alice_Pappila_YouthClub.mp4 Turn sound on. The hyper feminine title sequence of Youth Club – a show on all things low culture. https://alicepappila.com/blomsterdalen-1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/I1352463076622006937754179680338/testi.jpg Page spread, start of new chapter. https://freight.cargo.site/t/original/i/C1352540888050669360878681536594/de-uppsl.jpg “They” – Marking of 1 out of 3 book parts https://freight.cargo.site/t/original/i/J1360560097789078405603198711890/omslag-sq.jpg Book cover, featuring ravens. https://freight.cargo.site/t/original/i/I1360561547684715855100246177874/rygg.jpg Handstitched spine, bare and unglued. https://freight.cargo.site/t/original/i/I1360577009026175419571738196050/upplsag-zoom.jpg Typographic details, zoomed in. https://alicepappila.com/digitalt-selvforsvar-1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/J1360401822769571105837120960594/DIGI-THUMB.jpg We wanted to work with a playful and humorous tone of voice, to reinforce the community values. The visual identity was developed to match this tone and the result is distinctive and recognizable. We used pixelation and overexposured colors to reflect the digital sphere. https://freight.cargo.site/t/original/i/F1467233003133719083436778666066/FINALRENDER.mp4 Animation of the poster as part of a marketing strategy to get the target group’s attention. https://freight.cargo.site/t/original/i/L1467234736057750855859476576338/Skrmbillede-2023-03-10-kl.-23.00.38.png I was personally in charge of defining the logo. It serves as the symbol for the community and what it stands for. We wanted it to be distinctive, playful and unpredictable – like our target group. https://freight.cargo.site/t/original/i/P1467313400224051574355420985426/Skarminspelning-2023-11-04-kl.-16.15.53.mov An Instagram profile was created to provide more information and updates, as well as being able to interact with the target group. https://alicepappila.com/bed-time 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/E1446488449736967146894474295378/bedtime-scroll-handbrake-compress.mp4 Navigating through the content on bed–time, created with a tone of voice that is personal, humorous and playful. https://freight.cargo.site/t/original/i/A1446551814099946154393470187602/Skarmavbild-2023-10-22-kl.-16.40.27.png The images resemble the scenes one can recognize from sexual contexts, e.g. a hand clutching the side of a bed or a thong thrown on the floor. They are highly exposured and blurry close-ups, which makes it less important who is pictured and rather what mood it tries to tap into – making it more relateable for everyone. https://freight.cargo.site/t/original/i/I1459835743578691556996322375762/Skarmavbild-2023-10-30-kl.-23.43.54.png The varying width in ITC Avant Garde Gothic‘s characters contributes to its charachteristic playfulness. Apart from being a stylistic choice, the dash between ‘bed’ and ‘time’ serves to symbolize the activities that potentially present themselves at bedtime. https://freight.cargo.site/t/original/i/B1459874164826183160724619212882/tone-of-voice-bedtime.png Tone of voice: “Do you want to know which lubricant to use when? How to tell someone that you love them? Or how to give good head once and for all? Then you've come to the right place. We are your guide to sex, identity, relationships, and much more. Kind of like a big sibling, really. We believe that sex shouldbe for everyone, and that's why we work hard to include all perspectives in our content.” https://freight.cargo.site/t/original/i/F1459928483403930511049660512338/dild-bedt.jpg https://freight.cargo.site/t/original/i/Q1459939438353386820867369154642/Skarmavbild-2023-10-22-kl.-20.23.01.png https://freight.cargo.site/t/original/i/F1459953816428247400819152074834/content-bedt.png The content is written with the ambition to live up to the standards of universal and intersectional design. E.g. this article about sex toys is organized after genital type instead of sex and the tips for disabled people are interlaced alongside those for ablebodied people. https://alicepappila.com/walmart-staples-1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/A1398375185454887478771029588050/walmart-thumb.jpg https://freight.cargo.site/t/original/i/O1398398516693877721801108437074/Walmart-staple-final.mp4 Turn Sound on. “Walmart Staples”. https://freight.cargo.site/t/original/i/Y1398398667662031221040078862418/NRAs-ideal-video.mp4 Turn sound on. “NRAs Ideal America”. https://alicepappila.com/flora-ferment 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/C1362091429031658255269643892818/flora-thumb.jpg Labels featuring two different flavours and handdrawn illustrations that enhances the mission and story behind Flora Ferment. https://freight.cargo.site/t/original/i/N1446841644712699516367363323986/fargprover.jpg Color experiments with aquarelle, to define the color palette. https://freight.cargo.site/t/original/i/I1446841644620465795998815565906/flora-landscape.jpg Label on bottle. The handdrawn illustration and simple color palette of cream and navy is inspired by classic wine labels. https://freight.cargo.site/t/original/i/G1461276001899167185225642096722/flora-skiss-final.jpg Analog sketches of letters for the logo, before digitalizing it. https://alicepappila.com/information--1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/I1443415389707616813025396471890/meMe.gif https://alicepappila.com/information-not-final--1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/I1443415389707616813025396471890/meMe.gif https://alicepappila.com/home-scroll-med-bispe 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/C1352540888050669360878681536594/de-uppsl.jpg https://freight.cargo.site/t/original/i/W1360395552167858129749240133714/YOUTH-CL-RATT.jpg https://freight.cargo.site/t/original/i/J1360401822769571105837120960594/DIGI-THUMB.jpg https://freight.cargo.site/t/original/i/A1360485660251460319881977870418/bed-time-gra.jpg https://freight.cargo.site/t/original/i/K1362028664778157453689781172306/bispe-kirk-hel.jpg https://freight.cargo.site/t/original/i/C1362091429031658255269643892818/flora-thumb.jpg https://freight.cargo.site/t/original/i/A1398375185454887478771029588050/walmart-thumb.jpg https://alicepappila.com/blomsterdalen-final 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/blomsterdalen-final-copy-1 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/I1352463076622006937754179680338/testi.jpg https://freight.cargo.site/t/original/i/C1352540888050669360878681536594/de-uppsl.jpg Marking of 1 out of 3 book parts. https://freight.cargo.site/t/original/i/J1360560097789078405603198711890/omslag-sq.jpg Book cover, featuring ravens. https://freight.cargo.site/t/original/i/I1360561547684715855100246177874/rygg.jpg Stitched spine, bare and unglued. https://freight.cargo.site/t/original/i/I1360577009026175419571738196050/upplsag-zoom.jpg Typographic details, zoomed in. https://freight.cargo.site/t/original/i/O1443499845303006448929908930642/thumb-book.jpg https://alicepappila.com/bispe 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/B1362019186435224012100550735954/bispe-brand-hela-thumb.jpg https://freight.cargo.site/t/original/i/K1362028664778157453689781172306/bispe-kirk-hel.jpg https://freight.cargo.site/t/original/i/I1459835743578691556996322375762/Skarmavbild-2023-10-30-kl.-23.43.54.png The varying width in ITC Avant Garde Gothic‘s characters contributes to its charachteristic playfulness. Apart from being a stylistic choice, the dash between ‘bed’ and ‘time’ serves to symbolize the activities that potentially present themselves at bedtime. https://freight.cargo.site/t/original/i/P1470854576950527218233481836626/Skarmavbild-2023-11-06-kl.-21.33.02.png https://freight.cargo.site/t/original/i/G1470858213338739724523682347090/Skarmavbild-2023-11-06-kl.-21.42.28.png https://freight.cargo.site/t/original/i/R1470865327159571053948877092946/IMG_8192.jpg https://freight.cargo.site/t/original/i/D1470865327141124309875167541330/IMG_8191.jpg https://freight.cargo.site/t/original/i/G1470877846964773880621558872146/Skarmavbild-2023-11-06-kl.-22.00.33.png https://alicepappila.com/youth-club-old 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/walmart-staples-test 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/info-gammal 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/bispebjerg-bakke 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/blomsterdalen-final-copy 2025-03-17T10:58:20+00:00 always 0.5 https://alicepappila.com/youth-club-copy 2025-03-17T10:58:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/W1360395552167858129749240133714/YOUTH-CL-RATT.jpg 02 https://freight.cargo.site/t/original/i/B1397066903700804418875202680914/c4ba5d47-d39e-4068-a707-50a0e4c7e8da.mp4 Stills from the https://freight.cargo.site/t/original/i/U1398280546869387529646124513362/nagel-still-web.jpg 03 https://freight.cargo.site/t/original/i/A1398290122205301310800177346642/862a486a-1c37-49ae-aae2-61820b521ee8.mp4 05 https://freight.cargo.site/t/original/i/Z1398325732759291891551513557074/Alice_Pappila_YouthClub.mp4 The title sequence on youth club. https://freight.cargo.site/t/original/i/F1443384572872115179027819608146/IMG_0364.jpg https://alicepappila.com/blomsterdalen-copy 2025-03-17T10:58:20+00:00 always 0.5